White Hat SEO | Black Hat SEO |
White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines. | Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. |
Definition
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High | Very Low (not wholesome at all if you ask those in charge of cleaning search engine result page spam) |
Wholesomeness level
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Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. | Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links. |
Techniques
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Steady, gradual, but lasting growth in rankings. | Quick, unpredictable, and short-lasting growth in rankings. |
What to Expect
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